Chillboards
Ads nobody can see but everbody can feel.
Vækst på menuen
9 års vækst - den ene salgsrekord efter den anden.
A branded YouTube series helped McDonald's increase its perception as a responsible and supportive workplace.
Homestyle x Rene Mammen
For the fifth iteration of Homestyle with Michelin-chef René Mammen, McDonald’s wanted to shift the focus.
Follow Their Leader
Silencing extremist accounts by buying them fake followers.
Peace, Buzz & harmony
How could we engage the festival crowd and be perceived as much more than a car exhibition?
McDonald’s Pride Buns
Turning iconic burgers into a symbol of pride.
Danmarks Mest Kendte
What could we do to make the Danes choose SE og HØR for their next gossip fix?
Femina
How the relaunch of Femina, one of the oldest women’s magazines in Denmark, changed up the Danish media landscape.
Cool without smoke
How do you convince 14 – 25-year olds to quit smoking? You don’t.
The E-sport Menu
We translated the McDonald's menu into Counter-Strike lingo only fans would get.
McCafé Introduction
Taking a stand against bad coffee.
The Big Plastic Raid
Why sampling the competitor’s gum is a better idea than it sounds.
Telmore: Det er smart
Ad recognition went from an all-time low to an all-time high.